Aiden Pleterski, once hailed as Canada’s “Crypto King,” lived a life of excess funded by investor trust—and deception. His downfall highlights a bigger problem: the dangerous influence of self-proclaimed crypto experts online. As a recent study shows, the cost of following hype over research is higher than you think.
Aiden Pleterski was living the dream, or so it seemed. Dubbed the “Crypto King,” this young Canadian investor dazzled followers with promises of sky-high returns. His Instagram screamed success: private jets, exotic cars, luxury vacations. He claimed it was all thanks to cryptocurrency trading.
But behind the glamour was a shocking truth. Of the $41.5 million CAD given to him by over 160 investors, less than 1.6% was actually invested. The rest? Spent on his lavish lifestyle.
Now, Aiden Pleterski is at the heart of one of Canada’s most notorious financial scandals. A modern-day Icarus, he flew too close to the sun. What happened to the Crypto King, and what can we learn from his crash? More importantly: what do crypto influencers really offer?
Who Are Crypto Influencers?
They’re the self-proclaimed gurus of your timeline. With catchy memes and financial jargon, they promise untold riches if you just “HODL” or “ape into” a new token. But how real is their influence?
A recent study in the Review of Accounting Studies sheds light on what happens when we follow these voices.
What the Research Shows
Researchers analyzed over 35,000 tweets from 180 crypto influencers between 2021 and 2022. These posts promoted 1,690 different crypto assets.
On the surface, the impact looks impressive:
- Average +1.83% one-day return across all promoted assets
- Up to +3.86% for small-cap tokens
But it’s a trap. Within five days, more than half of those gains disappear. After 30 days, investors are left with an average loss of 6.53%. For small-cap assets, the drop worsens—a brutal -10.76%.
Why Do They Do It?
Because it pays—them, not you.
Crypto influencers benefit through:
- Paid promotions by token developers
- Free tokens or early access
- Gaining online clout as market movers
And here’s the twist: the ones who position themselves as “experts” often drive the worst long-term performance for their followers. The larger the following, the bigger the crash.
The Culture of Hype and Belief
This problem isn’t just about individual bad actors. It’s about a culture built on blind optimism.
In the crypto world, phrases like “to the moon” or “diamond hands” aren’t just slang—they’re emotional manipulation tools. Influencers feed into a belief system where selling is weakness, and holding is virtue—even when losses are mounting.
What About Regulation?
Some action has been taken. Celebrities like Kim Kardashian have faced SEC fines for undisclosed crypto promotions.
But the vast world of anonymous influencers? Still thriving.
Crypto’s borderless and decentralized nature makes enforcement difficult. Regulators are always steps behind.
So, What Should You Do?
If you’re still relying on crypto-influencers for advice, the message is clear:
Don’t.
Or at least, take every claim with deep skepticism. Hype delivers short-term excitement, but rarely long-term value.
Real investing requires research, risk management, and a dose of humility—not meme coins and blind trust.
Final Thought
Crypto influencers are not just digital cheerleaders, they’re often key players in a system that rewards noise over substance.
Until crypto culture matures and accountability increases, the only thing many investors will reach is disappointment, not the moon.
Crypto-influencers aren’t just harmless hype machines—they’re a symptom of a larger issue: a market that rewards noise over substance. The crypto world must learn to balance its wild-west ethos with accountability. Otherwise, the “moon” will remain just a mirage for most.

